Deploy.Finance
Deploy.Finance is a financial application that lets users earn yields on USDC & BTC. I collaborated on the branding, and product design of their application. This website was launched in Q2 2025.
Website Design
Project Overview
Client: Deploy.Finance
Timeline: 6 weeks (2025) (View Live)
My Role: Website Designer & No-code Developer
The existing deploy.finance website presented dense information, lacked structure, and made it difficult for users to understand the benefits and risks of DeFi. Users struggled to compare opportunities, interpret yield data, and navigate between pages, reducing trust and discouraging engagement.
The Approach
My first step was to reorganize the information architecture so users could access essential content without jumping across multiple pages. This led to a single page structure that summarized the most important elements: what the platform does, how it works, why it’s safe, and what options users can explore next.
I rewrote the website copy with a strong focus on clarity. Instead of technical descriptions, I used approachable language and short explanations to answer the questions users consistently raised. This alone reduced friction and made the platform feel more trustworthy.
Final Designs
The redesign is launched publicly, and user reactions were noticeably more positive. The simplified structure and clearer copy made users feel “guided” rather than overwhelmed.
Further Optimizations
To validate my design decisions, I'm running a simple A/B test comparing two versions of the page, one with an FAQ, user feedback section and one without. So far, the version with the FAQ has kept users engaged longer. The application signup conversions have also performed better for it.